INSUBCONTINENT EXCLUSIVE:
Amazon Music is now available on the Apple TV, including both the Apple TV 4K and the Apple TV HD running tvOS 12.0 or later, Amazon
The launch is yet another example of the eased tensions between the two rivals, who finally came to an agreement to support each other
streaming media services on their respective platforms.
With the new Amazon Music app for Fire TV, customers will gain access to millions of
songs and thousands of playlists and stations, including Amazon Music version of Spotify &Rap Caviar,& which it calls &Rap Rotation.& Users
will also be able to browse and search music from their favorite artists, as well as access all their purchased and imported music available
in their &My Music& library, says Amazon.
This latest launch follows the debut of Apple Music on Fire TV back in March, and is now one of
several examples of the two companies playing nice with one another.
Last year, for example, Amazon expanded its assortment of Apple
inventory to include other devices besides Apple TV — like iPads, iPhones, Apple Watch and Beats headphones
It also brought its FreeTime Unlimited app to iOS
Meanwhile, Apple Music arrived on Echo devices last year.
Plus, you&ve been able to watch Amazon Prime Video on Apple TV since December 2017
And with the upcoming Apple TV+ streaming service, Apple promises a cross-platform experience, which includes Fire TV.
But the new app
launch is notable for another reason, as well.
Apple today is in the crosshairs of several antitrust investigations worldwide, including in
the E.U., Russia, and the United States
Spotify, in particular, has been calling out Apple for its alleged anti-competitive behavior, like
charging the so-called &Apple tax& on Spotify in-app subscriptions when it sells a rival service with Apple Music, or for having too much
control over if and when Spotify can release app updates
As a part of Apple defense, it been showcasing how it allows competitors on its platform.
The addition of Amazon Music to Apple TV will be
another example it can now point to, alongside the arrival of Spotify to Apple TV just a few days ago.
The new Amazon Music app is live in
the Apple TV App Store in the United States , UK, Australia, New Zealand, Brazil, Canada, France, Italy, Spain, Germany, Mexico, Japan, and
