INSUBCONTINENT EXCLUSIVE:
Walmart will bring your groceries to you and put them away in the fridge, with the launch of its new service, InHome
The retailer is today debuting its new in-home grocery delivery service in three cities: Kansas City, (Missouri and Kansas); Pittsburgh,
Pennsylvania; and Vero Beach, Florida
Customers in these markets can subscribe to InHome for $19.95 per month, then receive free, unlimited deliveries where Walmart associates
enter their home and put the groceries away while live-streaming the delivery in real-time.
The retailer had previously detailed its plans
to offer in-home grocery delivery earlier this year, saying that it would make it easier for customers to shop for groceries online.
Unlike
with traditional e-commerce orders, groceries can''t sit outside on the doorstep for hours
Using insulated coolers to work around this problem can be costly, and it only buys a little more time
Instead, InHome delivery solves the problem of dealing with fresh and frozen groceries by simply putting them away at the time of
delivery.
At launch, Walmart is partnering with Level Home for its front door smart entry technology andNortek Security - Control for its
garage door smart entry technology
Level Home also today announced $71 million in funding, which included a strategic investment from Walmart.
From the InHome website,
customers can select either device for $49.95 and receive free, professional installation
This is cheaper than if bought directly
When the lock goes on sale, it will retail for $250 next year when made available to the public.
Once customers begin their InHome
subscription, they are able to try it free for to see if the service works for them
(The trial converts to a subscription if not canceled).
While deliveries won''t have other fees beyond the $19.95 per month InHome
subscription, there is a $30 minimum order to use the service
In other words, it meant to be used in place of a real grocery shopping trip, not just for a few items for dinner.
When it time for
delivery, the Walmart associate uses a one-time code to unlock the door or garage using the InHome app, which pairs with the supported smart
entry device.
And to assuage customers& concerns about strangers entering their home when they&re not there to supervise, Walmart came up
with the pretty wild idea to record the delivery in real-time so customers can watch it take place from afar.
On the associates& vest,
they&ll wear a proprietary, live-streaming camera that sends video of the delivery right to the customer device
And if the camera doesn''t turn on, the door or garage door won''t unlock, Walmart says.
Walmart first rolled out InHome in a pilot in New
Jersey for six months and has been running pilots in Kansas City and Pittsburgh for the last two months
It won''t say how many people have been using it, during these tests.
In the three markets live today, Walmart says InHome will be available
across more than 20 total stores.
InHome is Walmart answer to Amazon Key by Amazon service, which involves both in-home and in-car delivery
But unlike Key, which focuses on Amazon packages, InHome is for Walmart Grocery orders only, not Walmart.com merchandise.
The service is one
of several ways Walmart has been expanding its online grocery business in recent months.
It also last month expanded its Delivery
Unlimited service, an Instacart rival, across the United States At $12.95 per month, it the better choice for anyone who was already
getting delivery from Walmart Grocery at least twice per month, given the $9.99 per delivery fee.
And now, for a few dollars more, InHome,
makes sense for those who want even less hassle when it comes to online grocery shopping.
There an un-touted environmentally-friendly aspect
First, grocery delivery can end up being more efficient than everyone shopping for themselves, as drivers can often deliver a couple of
orders on the same trip, when the customers are near each other
And the drivers could use larger cooler bags and other reusable containers, like crates, instead of plastic bags, for example, since they&re
putting items away instead of handing them over
(Typically, grocery delivery services today bring your order in tons of plastic bags.)
Of course, individual stores may not enforce the use
of reusable bags — that remains to be seen.
Walmart says the public launch of InHome will help it gain insights before it rolls out the
