INSUBCONTINENT EXCLUSIVE:
Before the year ends, the company will also be releasing Frozen 2 and a little film called Star Wars: The Rise of Skywalker
Disney is set to further tighten its grip on the small screen too, with the launch of streaming service Disney Plus
of calculated technological and business innovation that spans almost a century in the lifespan of the Walt Disney corporation
corresponded to what was being shown onscreen.In the early 1930s, Disney first experimented with colour films, using a technology known as
green, and blue) on to three separate strips of film
and Fantasia in 1940, Dumbo in 1941, and Bambi in 1942.(Image credit: Disney)After the war, the company continued making more classic
animated features like Lady and the Tramp and Sleeping Beauty
The other big development of this time was the opening of Disneyland in California.But all was not well: Sleeping Beauty actually lost money
because it was so expensive to make
essentially the ability to photocopy cells (celluloid sheets) for animation, so that not every single cell needed to be redrawn and
And it arrived at just the right time, when Disney was working on 101 Dalmations
Without it, Disney would have faced the expensive nightmare of needing to hand-animate, well, 101 different dogs on the screen.The 80s and
90s: Home Video and The Disney Vault(Image credit: Disney)The late 1970s and early 1980s saw a huge shift in how viewers consumed Disney
The reality was rather different.Historically, Disney had pursued a strategy of re-releasing its films into cinemas every few years
an odd decision: It was only going to sell certain films for a short period of time, before removing them from sale again.It called this
them.(Image credit: Disney)It was also in this era that Disney experienced an animation renaissance, with a host of incredibly beloved and
popular films released into movie theatres
Under the leadership of CEO Michael Eisner, between 1989 and 1994, the company released The Little Mermaid, Beauty and the Beast, Aladdin
and The Lion King, all of which remain classics today.But it was in 1995 that technology really changed animation again: Toy Story became
the first full length, fully computer-generated feature film, and was a huge success both commercially and critically
In fact, it set the template for animation in the two decades to come
yet.The 2000s: The Force Awakens(Image credit: Lucasfilm)It was only when current CEO Bob Iger took over in 2005 that Disney really began to
the time, these perhaps felt like big gambles given the cash involved, but today they are widely viewed as acts of strategic genius
Why? Because Iger realised that in a world of streaming technology where no one company can control the distribution mechanism, the real
In Space reboot as a substitute
on a library that includes pretty much every beloved animation from the last 100 years, Disney owns a significant slice of our cultural
mentioning that shows just how clever Disney has been adapting to this new era, and why it will continue to dominate into the future: unlike
continue to dominate our culture in the future is because it is a company that is comfortable playing the long game.Rather than squeeze an
latest instalment of the Star Wars franchise
And the evidence suggests that we will.GFuhnVmC9Qhw5y64uKBsD8.jpg?#
