INSUBCONTINENT EXCLUSIVE:
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The ASA said it was concerned that The Only Way Is Essex star Lauren Goodger's
waist looked "artificially thin"
A trio of influencers have had Instagram posts touting diet products banned by the UK's ad
TV stars Katie Price and Lauren Goodger promoted a BoomBod shot drink on their accounts, while Georgia Harrison showed off Protein
Revolution's weight loss gummies.The Advertising Standards Authority said the influencers' posts were irresponsible
"The ads must not appear again in the same form," it ruled
BoomBod claims its "10-calorie shots" stop people from snacking or overeating, while Protein Revolution says its V24 gummies keep cravings
at bay thanks to a vegetable extract
The ASA also banned several posts posted by BoomBod and Protein Revolution via their own accounts."It was clear from the ads that the
influencers did not need to lose weight in order to achieve a healthy weight," the ASA wrote in the BoomBod ruling
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Loose Women panellist Katie Price shared before and after photos on her Instagram
account
"I can't get enough of it!" Ms Price wrote in September when she posted a photo of the drink, before going on to
describe how it contained vitamins and natural fibre but no laxatives.In March, Ms Goodger shared a photo of herself wearing athletic
clothing and holding a BoomBod box
"Can't believe these amazing results I've gotten with @boombod's 7 day Achiever," the former Only Way Is Essex cast member posted
"The difference I've noticed from using this stuff is amazing."'Artificially thin'The regulator said it had concerns that the photo of Ms
Goodger appeared to have been edited to make her waist look "artificially thin" resulting in a situation "that the images were not
representative of her real body shape".The ASA said the ads from Ms Price and Ms Goodger had created the impression that it was "necessary
or advisable" for people who were already slim to use products that suppress their appetites
This represented "an irresponsible message", the watchdog added
One fitness expert told the TheIndianSubcontinent that dieting product companies often rely on health and wellness themes to market their
"It's a real shame the information online [is sometimes] distorted by these companies and influencers," personal trainer Will Latta said.He
added that people who suffer from self-esteem issues, anxiety, and eating disorders were among those who tended to get drawn in
Weight-loss gummiesLove Island contestant Ms Harrison shared a photo of herself promoting weight loss gummies in March
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Love Island's Georgia Harrison was criticised by her followers after sharing this
ad
"They're delicious and when taken with water they suppress your hunger cravings," she posted.At the time, many of her
847,000 followers called her out for being irresponsible and ignorant about body image
"We received assurances from both advertisers that they have/are removing the posts," a spokesman for the ASA told the TheIndianSubcontinent
This is not the first time the authority has raised concern that influencers' social media posts have encouraged people to lose weight in
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The ASA removed BoomBod ads featuring other models as part of its ban
Reality star Jemma Lucy had a post of her advertising weight loss coffee banned in July, for example
The ASA has published an advertising guide for influencers
Ms Price, Ms Goodger, and Ms Harrison did not respond to requests for comment
