INSUBCONTINENT EXCLUSIVE:
PayPal-owned, peer-to-peer payments app Venmo is ending web support for its service, the company announced in an email to users
The changes, which are beginning to roll out now, will see the Venmo.com website phasing out support for making payments and charging users
In time, users will see even less functionality on the website, the company says.
The message to users was quietly shared in the body of
Venmo monthly transaction history email
It reads as follows:
NOTICE: Venmo has decided to phase out some of the functionality on the Venmo.com website over the coming months
We are beginning to discontinue the ability to pay and charge someone on the Venmo.com website, and over time, you may see less
functionality on the website & this is just the start
We therefore have updated our user agreement to reflect that the use of Venmo on the Venmo.com website may be limited.
The decision
represents a notable shift in product direction for Venmo
Though best known as a mobile payments app, the service has also been available online, similar to PayPal, for many years.
The Venmo website
today allows users to sign in and view their various transaction feeds, including public transactions, those from friends, and personal
You can also charge friends and submit payments from the website, send payment reminders, like and comment on transactions, add friends,
edit your profile, and more.
Some users may already be impacted by the changes, and will now see a message alerting them to the fact that
charging friends and making payments can only be done in the Venmo app from the App Store or Google Play.
It not entirely surprising to
see Venmo drop web support
As a PayPal-owned property after its acquisition by Braintree which laterbrought it to PayPal, there always been a lot of overlap between
Venmo and its parent company, in terms of peer-to-peer payments.
Venmo had grown in popularity for its simple, social network-inspired
design and its less burdensome fee structure among a younger crowd
This made it an appealing way for PayPal to gain market share with a different demographic.
It also cheaper, which people like
PayPal doesn&t charge for money transfers from a bank account or PayPal balance, but doescharge 2.9 percent plus a $0.30 fixed fee on
payments from a credit or debit card in the U.S
Venmo, meanwhile, charges a fee of 3 percent for credit card payments, but makes debit card payments free
That appealing to millennials in particular, many of whom have ditched credit cards entirely, and are careful about their spending.
Plus, as
a mobile-first application, Venmo was offering a more modern solution for mobile payments, at a time when PayPal app was looking a bit long
(PayPal has since redesigned its mobile app experience to catch up.)
Another factor in Venmo decision could be that, more recently, it began
facing competition from newcomer Zelle, the bank-backed mobile payments here in the U.S
which is forecast to outpace Venmo on users sometime this year, with27.4 million users to Venmo 22.9 million
In light of that threat, Venmo may have wanted to consolidate its resources on its primary product & the mobile app.
Not everyone is happy
about Venmo changes, of course
After all, even if the Venmo website wasn&t heavily used, it was used by some who will certainly miss it.
@venmo i only use the website to
send/receive payments so in guess you're cancelled!
— respectfully yours (@biking_away_) June 15, 2018
@venmo This makes me really
#sad…."Venmo has decided to phase out some of the functionality on the https://t.co/Dw7W551BsL website over the coming months."
#CanWeGoBackToHowItWas
— V Lav (@Druzy920) June 14, 2018
@venmo Why are you breaking your website
— Lozaning (@lozaning) June 14,
2018
@VenmoSupport @venmo Just got an email saying you're phasing out website functions
What's the justification Pay and charge by web is incredibly useful.
— Woode (@Woode2380) June 14, 2018
Venmo email: &We are beginning
to discontinue the ability to pay and charge someone on the https://t.co/iAFTbn3EY0 website, and over time, you may see less functionality
on the website & this is just the start.&
Is this a threat
— Noah Mittman (@noahmittman) June 14, 2018
Reached for comment, Venmo
explained the decision to phase out the website functionality stems from how it sees its product being used.
A Venmo spokesperson told
TechCrunch:
Venmo continuously evaluates our products and services to ensure we are delivering our users the best experience
We have decided to begin to discontinue the ability to pay and charge someone on the Venmo.com website
Most of our users pay and request money using the Venmo app, so we&re focusing our efforts there
Users can continue to use the mobile app for their pay and charge transactions and can still use the website for cashing out Venmo balances,
settings and statements.
The company declined to clarify what other functionality may be removed from the website over time, but noted that
using Venmo to pay authorized merchants is unaffected.
