INSUBCONTINENT EXCLUSIVE:
Mastercard is partnering with food track-and-trace software provider Envisible to create a blockchain-based supply chain platform to help
supermarkets trace the origin of seafood.Envisible's new Wholechain traceability system will be powered by Mastercard's blockchain-based
Provenance service; it's designed to give grocery partners more insight into the ethical sourcing and environmental compliance of the
seafood sold at their stores.[ Further reading: What is FinTech (and how has it evolved)? ]Topco's member grocery chains, starting with Food
City, will be the first to use the supply chain ledger
The first of several species to be tracked will be salmon, cod and shrimp.