Google brings its .new TLD to the rest of the internet

INSUBCONTINENT EXCLUSIVE:
internet.Businesses and organizations will now be able to register their own .new domain to generate a .new shortcut that will work with
domains are designed to improve users' workflow by allowing them to jump straight into the action as opposed to visiting a site, signing in
and then finding the right menu or function to create a new document or start a new activity.However, while the search giant's doc.new and
sheet.new domains often open seamlessly because most users are already signed into Google, other services still require users to sign in
before they can begin using their .new domains.Microsoft and Spotify are not the only companies to begin registering .new domains
eBay has sell.new, Open Table has reservation.new, Cisco has both webex.new and letsmeet.new, Bit.ly has link.new, Stripe has invoice.new
and GitHub has repo.new.We are still in the early days of .new domains though from the ones registered so far, it is clear that businesses
are interested in giving users any easier way to begin using their services
However, their success will depend on how these new shortcuts resonate with consumers and if they actually end up using them.According to
Google, any company can register a .new domain and all of them are secured over HTPS connections in the same way that .app, .page and .dev
domains are.Trademark owners will get the first chance to register their trademarked .new domains through January 14, 2020
However, beginning on December 2, anyone can apply for a .new domain during the Limited Registration Period.Via TechCrunch