INSUBCONTINENT EXCLUSIVE:
Apple mooted decision to develop its own smart home products is an inevitable next step for a company that knows the kind of business
growth it achieved with iPhone is unlikely to be repeated.Chasing growth
Think about it like this: Smartphones have connected the
planet:There are around 3 billion users in the world today.
Around a third of those devices are iPhones.
Global population sits at around
7.7 billion.
This means that across most of the planet, if you don&t have a smartphone you probably know someone who does.It also means the
rate of growth is slowing as post-adoption replacement purchasing habits take hold.
