INSUBCONTINENT EXCLUSIVE:
Julian Shapiro
Contributor
Share on Twitter
Julian Shapiro is the founder of
BellCurve.com, the growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers, and finds you
He also writes at Julian.com.
More posts by this contributor
Getting more people to open your emails
What the right way to
sponsor a YouTube influencer?
We&ve aggregated the world best growth marketers into one community
Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.
This is how you&re
going stay up-to-date on growth marketing tactics — with advice you can&t get elsewhere.
Our community consists of 600 startup founders
paired with VP of growth from later-stage companies
We have 300 YC founders plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda
School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo and Ritual.
You can participate in our community by joining
Demand Curve marketing webinars, Slack group, or marketing training program
See past growth reports here and here.
Without further ado, onto the advice.
What are some new, advanced SEO strategies?
Our community ran
an SEO masterclass in which we discussed Google algorithm updates and shared advanced practices for writing blog content in a data-driven
manner.
Tactics for turning blog visitors into leads
Based on insights from Nat Eliason from Growth Machine.
SEO traffic can sometimes be a
vanity metric if you&re not converting it into lead flow
Here are three ways to convert blog visitors into leads:
Prompt blog readers with quizzes to help them identify the product/plan that best
Then require their email address to see results
Follow up with drip emails.
Create &Buyer Guides& — downloadable PDFs with nice visuals that help readers figure out how to accomplish
&paleo cooking starter kit.&) Again, require an email for them to download the complete guide.
Pixel your blog visitors and retarget them
Have the ads send visitors to landing pages that match whichever blog content category initially drew them to the site.
How to (re-)target
business customers with Facebook ads
Based on insights from Nima Gardideh of Pearmill and Julian Shapiro of Demand Curve.
Most people use
their personal email address on their Facebook/Instagram account
So if you&re collecting business emails during your user onboarding process, Facebook can have a hard time matching those emails to the
corresponding Facebook profiles when creating custom targeting lists.
Here are a few tricks around this:
