INSUBCONTINENT EXCLUSIVE:
in 15 African countries in 2020.The pre-seed stage startup launched in 2018 around an API that uses mobile-phone numbers to catalog
coordinates for unregistered homes and businesses in Senegal.NIMA Codes is adding a chat tool to its platform, to help users locate and
is a reliable street-addressing product
rankings, NIMA Codes has become a top-three downloaded navigation app in Senegal (for Android and iOS)
The platform has 16,000 subscribed users and has recorded more than 100,000 searches, according to Sall.
He and co-founder Steven Sakayroun
(a software engineer and IBM alum) came up with the idea for assigning location coordinates to mobile numbers in previous software
mobile numbers serve as a useful reference point to attach location information tagged for both homes and businesses, Sall explained
assigning coordinates to digits, versus letters, in Sub-Saharan Africa with its thousands of language groupings, Sall explained
advantage when it expands services and database building to all 15 countries of the Economic Community of West African States by the end of
2020.NIMA Codes is still plotting prospects for its best use-cases and revenue generation
Sall points to 2019 data that Uber paid $58 million over three years for map and search services.The U.S
ride-hail company has also tested an image-based directions app called OKHi in Kenya
