INSUBCONTINENT EXCLUSIVE:
Octopus Interactive, a startup bringing an interactive TV and ad experience into Uber and Lyft rides, has raised a $10.3 million funding
round led by Sinclair Digital Group.Backseat TVs mixing show snippets and commercials have become a common part of the taxi experience in
New York City and elsewhere
Octopus is offering something of a more interactive version of this concept to rideshare drivers, who can use it to keep their passengers
entertained and also earn extra money.Octopus says it provides drivers with tablets that combine games (which can include cash prizes, and
can also be sponsored), ride information (like maps and weather) and advertising in a 13-minute loop
smarter, for example with geofences to target ads or increase their frequency in a certain neighborhood, and by offering real-time analytics
Executive Chairman David Smith in a statement
