INSUBCONTINENT EXCLUSIVE:
competitor and take another swing at the fences? Social audience analytics startup SocialRank chose the latter and is going for glory.Today,
which will run it as a standalone product
Instead, the full six-person staff is sticking together to work on a mobile-first professional social network called Upstream aiming to nip
at LinkedIn.SocialRank co-founder and CEO Alex TaubStarted in 2014 amidst a flurry of marketing analytics tools, SocialRank had raised $2.1
million from Rainfall Ventures and others before hitting profitability in 2017
we decided to start building a new product (what has become Upstream)
and CEO Alex Taub tells me
SocialRank avoid stranding its existing customers like the NFL, Netflix, and Samsung that rely on its audience segmentation software
Trufan helps brands like Western Union and Kay Jewellers design marketing initiatives that engage their customer communities through social
than attack head-on, the newly forged Upstream plans to pick the Microsoft-owned professional network apart with better approaches to
impossible goals if they take too much venture capital for the wrong business
