INSUBCONTINENT EXCLUSIVE:
acquisition perspective, where publishers running ad campaigns to reach new readers might end up bringing in a whole bunch of random
commercial officer at marketing startup Keywee
solve this problem with a new feature called the Loyalty Score
the site and how many pages they view.This, in turn, can help publishers make smarter decisions about growth
readers rather than random visitors.The score can also shape the way that publishers interact with visitors on their own site
higher Loyalty Score.Lansky also noted that the data used to calculate the score comes from the Keywee pixel and the Facebook pixel, with no
Kiplinger.com Director of Digital Operations - Advertising Andy Price in a statement
