INSUBCONTINENT EXCLUSIVE:
But it is slowly building a major media brand on social media platforms as it now competes directly with Tastemade and Tasty.Compared to
more traditional recipe websites and brands, Chefclub focuses exclusively on the intersection of food and entertainment
melted cheese, and somehow cooking often involves deep frying all the things
We opened up the kitchen cabinet and used everyday ingredients
The company now has 75 million followers across multiple social media platforms
It generates a billion video views per month and reaches 200 million people
The entire team is based in Paris, with one third of them who are not French
70% of videos work well across the globe.Chefclub optimizes its content for Facebook first and foremost
way easier when you compare them to Facebook
Chefclub is now also active on YouTube, Snapchat (Discover partnership in France and Germany), Instagram and TikTok
The startup says that it is the leader in Europe and Latin America
in 2019.So how do you turn a successful media strategy into a business? Chefclub is betting heavily on the Direct-to-Consumer wave
The company first started with a recipe book
You can scan QR codes in the book to play the video on your phone
It has sold half a million cookbooks directly on its website.More recently, Chefclub has introduced Kiddoz, a cooking kit for kids
its brand and sell branded products
Chefclub generates revenue from preroll ads on YouTube and other social platforms with revenue-sharing deals
While this is not a focus, Chefclub gets $200,000 in ad revenue per month with no additional effort.Finally, Chefclub wants to open up
content creation to community members
In order to scale its content, Chefclub wants to become a platform that broadcasts user-generated content to other community members.
