INSUBCONTINENT EXCLUSIVE:
Uberflip is acquiring SnapApp, bringing together two startups that promise to help marketers use their content more effectively.President
and Chief Marketing Officer Randy Frisch argued that Uberflip focuses on content experience, not content marketing
Instead, it helps them present their existing content in a smarter and more personalized way.For example, it worked with data warehousing
company Snowflake to create content streams highlighting the topics most likely to grab the attention of different sales prospects, then
members will be joining Uberflip, bringing the total headcount to around 150
SnapApp previously raised $22 million in funding, while Uberflip has raised $36 million.
