INSUBCONTINENT EXCLUSIVE:
Podcorn, the service that connects brands with podcasters to acquire in-broadcast sponsored time (not pre- or post-roll advertising), is
revenue and a lot of audiences skip those ads
And importantly, only a small portion of top creators end up making a sustainable income from programmatic because it is strictly based on
raised $2.2 million in a round of financing led by Global Founders Capital, with participation from Bessemer Venture Partners, 500 Startups,
Alumni Ventures Group, Correlation Ventures and the investment firm Next 10 Ventures, was founded by Kozera and her high school friend,
David Kierzkowski.The two previously launched the influencer marketing company Famebit, which was acquired by Google three years after its
making a lot more money from it than traditional ad formats because it takes into consideration other criteria that make their podcast
Kozera and Kierzowski their first exit, Podcorn connects brands with a range of different podcasting formats and manages the types of
influencer marketing, and now that increasing numbers of ad dollars are going to podcasts, it was only a matter of time before the practice
made its way into the new format.Companies like Acast, Midroll, Audiogo and ThoughtLeaders are also all vying for a piece of the podcast
