INSUBCONTINENT EXCLUSIVE:
BT is finally offering sports fans the opportunity to take out a standalone subscription to BT Sport for the first time.Previously, the only
way to watch BT Sport was to take out a BT broadband or EE package, or subscribe via the Sky, Virgin Media or BT TV platform
smartphone, tablet or PC, as well as via an Apple TV, Samsung Smart TV, Xbox One or PlayStation 4
BT broadbandThe launch coincides with a big month for the broadcaster
capitalise on this demand as well as changing user behaviours
BT Sport Ultimate will be available to new subscribers.Who will subscribe?The cost of the service is more than a subscription to Netflix or
Amazon Prime, the latter of which made its Premier League broadcasting debut last week, but is less than a monthly subscription to Sky
Sports via NOW TV.When asked whether viewers able and willing to pay such a free for live sport would already have Sky Sports and/or BT
main reasons BT launched BT Sport was to encourage consumers to sign up and stay with its broadband service
BT Sport has also been a key offer to EE customers
Oliver said BT not concerned that by offering a standalone subscription, some of the appeal of its communications services would be weakened
