INSUBCONTINENT EXCLUSIVE:
Kinside wants to help with a platform that not only enables families to get the most out of their family care benefits, but also find the
right providers for their kids
The startup announced the public launch of its platform today, along with $3 million in a new funding round led by Initialized Capital.This
Its other investors include Precursor Ventures, Kairos, Jane VC and Escondido Ventures.Founded by Shadiah Sigala, Brittney Barrett and Abe
Han, Kinside began its private beta with 10 clients while participating in Y Combinator last summer
We hit a nerve there and when we talked with them, we found that the biggest pain they expressed was that their employees were having a hard
is the only industrialized country without a national law that guarantees paid parental leave
Companies like Microsoft, Netflix and Deloitte offer strong family benefits in order to recruit and retain talent, but offering similar
packages remains a challenge, especially for small to medium-sized businesses
As a result, many employees, especially women, leave their jobs to care for their children, even if they had planned to continue
startups focused on early childhood care that have recently raised funding include Winnie, for finding providers; Wonderschool, which helps
people start in-home daycares and preschools;and London-based childcare platform Koru Kids.Before Kinside, Sigala co-founded Honeybook, a
business management platform for small businesses and freelancers
face.While in Y Combinator, Kinside focused on streamlining the process of using dependent care flexible spending accounts (FSA), or pre-tax
benefits, for caregiving costs, after its founders saw that the complicated claims process meant only a fraction of eligible parents get
Kinside still helps parents with their accounts by partnering with FSA administrators
Now their app also includes a network of pre-screened early childcare providers, ranging from home-based daycares to large preschools across
childcare professionals to answer questions
Parents can search for providers based on location, cost and childcare philosophy
manage openings and find families who are willing to commit to a spot
In addition to its app, Kinside also plans to integrate into human resources systems.Initialized was co-founded by Alexis Ohanian, also a
founder of Reddit, and a vocal advocate of paid parental leave
fundamental problem of gender inequality which can be partially attributed to imbalances in the workplace and at home
We have a gender wage gap and domestic responsibilities, still, largely falling on the mother
benefits equity movement, including paid parental leave and, eventually, universal childcare for all working parents
Our infrastructure and society is still designed for single breadwinner households and yet the economy means that for most households, being
