INSUBCONTINENT EXCLUSIVE:
Portify, the London fintech startup that offers an app and various financial products to help gig economy and other modern, flexible or
participation from existing investors Kindred and Entrepreneur First (EF).Founded in May 2017 by EF alumni Sho Sugihara (CEO) and Chris
Butcher (CTO), Portify has set out to help address the financial volatility many modern workers face, especially those who take part in
flexible work or the so-called gig economy, or are self-employed in other sectors such as tradespeople or those in the creative industry.The
startup offers a number of tailored financial products, accessible via its mobile app, in addition to using Open Banking to provide
financial insights into your current financial status and income, and help with short and long-term financial planning
But once we started working closely with our initial users, we realised that while being modern workers, many of them also fell into the
the main causes for our users centre around having an unconventional, fluctuating earnings pattern, being a recent migrant to the U.K
workers do work with gig or temporary staffing platforms, the fintech startup also saw that many do not, or they switch work platforms
frequently with gaps in between
Many modern workers are essentially tiny businesses/sole traders and face issues that any SME would face, like fluctuating earnings and
While there are many products out there serving cash flow issues for large SMEs, our modern worker segment is extremely underserved
