INSUBCONTINENT EXCLUSIVE:
GetYourGuide has made a name for itself as the startup that helped the stale idea of guided tours for travellers on its head
recording it for Insta-posterity), it has built a marketplace to connect them with people who will help guarantee that this is what they
in VC funding.And the startup has grown quite a lot since passing the 25 million mark in May
strategy to expand its touchpoints with users, and grow and diversify its business in the process
aim of hitting 1 million sales of Originals this year
the company potentially a bigger margin when it comes to making money off the effort, and means it does not have to negotiate with third
Originals and extending to transportation to get to the destination (and potentially staying overnight at some point) will mean taking on
costs and organizational efforts, and risks, around more operational segments: making sure vehicles are safe and working, that hotels have
clean sheets (and rooms), and more
More things can go wrong, and customers will have many more reasons to complain (or praise)
the other side, if it works, GYG will diversify its the business while finding new revenue streams
But the strategy to grow Originals is a logical next step for other reasons, too.The most important of these is probably competition: GYG
may have been the pioneer of hipster travel experiences, but today it is by no means the only company focusing on this segment
their own consumer touchpoints beyond, respectively, booking a place to say or finding a cool place that popular with locals, or figure out
what attractions to see.Get Your Guide needs to find ways of keeping existing and new users returning to its own platform, rather than
simply tacking on its tour packages while organising other aspects of their vacation.The other is that, as Get Your Guide continues to break
ground on changing the conversation around travel, building its own content rather than relying on others to fulfil its vision will become
ever more essential, and paves the way for how the company will approach adding ever more components into the chain between your home and
