INSUBCONTINENT EXCLUSIVE:
Image copyrightVictoria AldermanImage caption
Victoria Alderman likes the "effortless" experience of donating through an
app
Every time Victoria Alderman eats out, she donates 10% of the bill to fight hunger and malnutrition via a charitable
giving app.And each time the 25-year-old receptionist from Cambridge, Massachusetts, takes an Uber 2% of the cost of the journey is
automatically sent to climate change charities.By using an app from Momentum to set up these and other giving rules, she has donated a
Ubers, so it's great to be able offset some of the impact of that." More Technology of BusinessUS-based Momentum is one of many companies
looking to change the way people donate.Its chief executive Nick Fitz and fellow co-founders Ari Kagan and Ivan Dimitrov came up with the
idea for Momentum while researching charitable giving."We found that most people would like to give 2.5 times as much as they do, and we
wanted to do something to try to close that gap," says Mr Fitz.Application Programming Interfaces (APIs) - or communication protocols
between clients and servers - are what makes the system possible."APIs allow us to link donations to people's everyday lives, and to let
them track the impact of their giving," adds Mr Fitz."It's often small actions, but they add up
The 1,000 or so people who've been trialling the app have already donated around $31,000."Image copyrightGivepennyImage caption
Givepenny chief executive Lee Clark
APIs are also key to the flexible fundraising model of UK-based website
Givepenny, which uses them to interact with popular services such as Spotify and Fitbit
Via Spotify, for example, sports teams can set up a pre-match changing room playlist to which fans can add songs - in return for a donation
to the team's chosen charity
"We use APIs to talk to third party platforms such as Strava and Twitch, so we can create cool features for people to use to raise money,"
says Givepenny chief executive Lee Clark.Knightenator, a 24-year-old game streamer from near London, is among those taking advantage of
to donate money if they are moved by her appeal or want her to perform a forfeit, such as biting into a raw onion.Image
copyrightKnightenatorImage caption
Game streamer Knightenator has raised money by biting raw onions
"When you're streaming, it's really important to have immediate alerts so you can show people how it's going and thank those who
donate," she says."People love the buzz of seeing their name on screen and it can create a real snowball effect
"Let's just say I've eaten a lot of raw onion!" You don't need your own stream to support good causes while online gaming, though.US
eSports platform Skillz runs Charity Gaming for Good Tournaments that are open to anyone with an iOS or Android device.Last year it raised
more than $120,000 for breast cancer foundation Susan G Komen over 10 days of mobile tournaments involving some 25,000 players."Skillz can
help our charity partners reach a younger demographic and launch large-scale digital fundraisers with little overhead," says Skillz founder
Andrew Paradise."In turn, players get to be part of something bigger than just a game." Image copyrightGetty ImagesImage caption
Traditional ways of collecting still dominate charity donations
Even with all these new ways to support good causes
via the internet, online giving currently accounts for just 10% of all charitable donations.That is expected to change over the next few
years, though.According to the Charities Aid Foundation (CAF) Charity Landscape 2019, 87% of charity chief executives now see investing in
technology as a key priority
"Voluntary donations are an important source of revenue for the charitable sector as a whole," says Rhodri Davies, head of policy at
CAF."Technology is changing where people are giving, with more people using online platforms to support causes."Crowdfunding is one of the
most promising areas at present.In just two years Beam, which founder Alex Stephany describes as a cross between a crowdfunding platform and
years to come, Blockchain technology may prove to be the real game changer - mainly because it offers previously unheard of impact tracking
give donors full transparency
"The charitable sector is full of inefficiencies and plagued by cynicism
"Blockchain allows you to measure and control the social or environmental impact of your donations by creating smart contracts that automate
payments and make them conditional to the desired impact having been achieved and validated."Issues remain, however
"I am positive about Blockchain's potential," Davies says
"But the technology still isn't really there yet when it comes to showing accountability at scale."
