INSUBCONTINENT EXCLUSIVE:
Attention Capital, a new outfit that buys, builds and scales media brands, is acquiring Girlboss, the female-focused multi-media business
founded by Sophia Amoruso, who will join the firm as a founder partner.A spokesperson for LA-based Girlboss declined to disclose terms of
the deal, but said Attention Capital has acquired 100% of the business
She previously founded and led the millennial retailer Nasty Gal, growing it from a small eBay store to a fashion giant that observed more
than $300 million in sales at one point in time
Ultimately, Nasty Gal lost its way
The business filed for Chapter 11 bankruptcy protection in 2016 after raising $65 million over its 10 years of operation.In 2017, Nasty Gal
was acquired for a meager $20 million
Meanwhile, Amoruso was on to a new and similarly venture-backed business, one born out of the success of her book, #GIRLBOSS, which the
to raise up to $500 million, according to earlier reporting
senior vice president of commercial growth and business strategy at Palantir, wrote in a statement
