INSUBCONTINENT EXCLUSIVE:
Estate planning in the U.S
to see a slew of technology companies come in to try to improve efficiencies.One notable exception is Trust - Will, the San Diego-based
startup that has announced a new $6 million investment to expand sales and marketing, product development and partnerships.The company joins
business.Timing seems good for the company and its other competitors
The $180 billion estate planning business is expected to surge as millennials start having children and begin thinking about their wills
who now see increasingly digital customers make demands of industry participants.Right now, half of all adults in the U.S
have no will and millions more have out-of-date estate plans, according to Trust - Will
In addition, 45 million parents with minor children have no form of estate plan.Since its launch in April, Trust - Will has had 60,000
policies, $137 million in charitable commitments and 88% holding real estate assets.The company has a tiered subscription model offering a
$399-$499 service plus an annual subscription fee for the creation of a trust-based estate plan that the company says can avoid probate for
the protection and transfer of assets; a $69-$129 level, which includes plans for surviving beneficiaries and asset distribution; and a
just store it in a safe place, some people will likely gravitate to a digital will
first electronic will with help from its industry partner, Notarize
Co-founded by serial entrepreneur Cody Barbo, former product ad marketing strategist Daniel Goldstein and product designer Brian Lamb, the
