Uber doubles down on micromobility

INSUBCONTINENT EXCLUSIVE:
As profitability comes back into vogue among investors at the expense of growth, both Uber and a cadre of mobility-focused startups are
business, and the on-demand car-hire service that Uber was founded upon still generates the bulk of its revenue
The next-largest Uber business, its Uber Eats segment, generated a comparatively modest $392 million in adjusted net revenue.Which brings us
to the smaller Uber efforts
Freight, its aptly-named hauling business, brought in $218 million in adjusted net revenue in the same quarter (Q3 2019)
That was the smallest result, but also the fastest-growing, exploding from $3 million in adjusted net revenue in the year-ago quarter.While
the period came to $1.16 billion), have left the global transportation giant hunting for new revenue
in the last eight months
It says more than 500,000 Europeans rode the vehicles in the last eight months alone, racking up 5 million trips in total.The move by Uber
makes good sense
The firm needs to grow, it has found a vein of consumer interest to mine, and it has the scale (financial, and in terms of an existing
userbase) to pull off the scheme.Of course, even if Uber quadrupled its Other Bets income (which includes more than just micromobility
Growth, however, is growth, and investors love a story.Uber is not the only company that wants to make bikes and scooters work at scale
There are a number of startups around the world that have raised rafts of capital to do just that