INSUBCONTINENT EXCLUSIVE:
Of all the startup jawns that could possibly come from Philadelphia, perhaps none is as unexpected as Jenzy, the startup that provides an
Innovation Lab, was born of desperation and grew up on two continents.Co-founders Eve Ackerley and Carolyn Horner met five years ago in
China while working as English language teachers in the remote corners of Yunnan province
shoes that they realized one of the major pain points of the online retail experience was finding the right size.Jenzy founders Carolyn
Horner and Eve AckerleyWhen they returned to the U.S
So they set out to develop an application that would be able to size feet using nothing more than a smartphone, and worked with vendors to
ensure that women could know their sizes and buy the right shoes.As the idea evolved, the two first-time entrepreneurs realized that however
annoying the buying process was for adults, the need for appropriately sized shoes and a marketplace to buy them was even more acute among
like Converse, Saucony and Keds to send kids shoes that actually fit their feet
Using Jenzy, the shoes will arrive in the right size for each foot
an opportunity to reduce what amounts to a huge cost
The industry average rate for returns is 30%, and Horner says that Jenzy reduces that figure to 15%
app in July 2017 and just released an update earlier this year
