INSUBCONTINENT EXCLUSIVE:
support our partners, customers and sales teams
Our expertise covers general data centre infrastructure as well as high performance computing, artificial intelligence, Internet of Things,
customers in order to further my understanding of their daily problems and pain points
We use these insights to inform how Lenovo can tailor services to meet these demands in a bespoke manner
To overcome their data storage challenges, we provide technology that simplifies the deployment and management of data, future-proofs their
What progress have you made and what challenges have you encountered in the data center market?Over the last five years we have built a
complete data centre portfolio based on a strong foundation of compute, storage and networking hardware and services
We have also developed a broad set of engineered solutions designed for specific workloads including AI, Blockchain, DevOps, and Big Data
Our work has produced an efficient supply chain that can operate on a global level
Some of our achievements have also come through important partnerships, such as Intel, Microsoft, AMD, VMware, NetApp, Nutanix and many
We are breaking world records, too
Lenovo is ranked first for performance for x86 servers with records across 155 global workloads as well as being first in reliability for
x86 servers, which we have retained for many years
Pexels)What are the key differences between the UK, EU and US data centre markets?The UK, EU and US data centre markets are differentiated
by their unique customers that have needs specific to their region
This is characterised by the fact that certain industries are more prevalent in their respective markets
Certain other industries are prominent in different markets
For example, the automotive sector is a main feature of the German economy, much like the banking sector in the UK.The European data centre
The numerous different languages and currencies stretching across Europe can cause business complications when it comes to contracting and
multi-national product pricing
The countless borders that exist in Europe also create further difficulties around data sovereignty between countries
The introduction of GDPR however has allowed the EU to unify its data protection laws and add clarity across borders.Furthermore, Europe has
less space when compared with the US
This means that data centre providers must be more creative and flexible with their data centre designs in order to make the most of space
However, certain countries in Europe offer natural benefits when it comes to building data centre infrastructure
Places near the Arctic Circle, including Sweden, have seen multiple new data centres built
This is because its stable geography is ideal for data centre infrastructure due to extremely low risk of earthquakes
The cold climate also means an energy saving on cooling.Earlier this year you launched Lenovo TruScale Infrastructure Services
How have your customers responded to being able to purchase infrastructure-as-a-service and what are your plans for this business going
forward?I am convinced that all customers will eventually pay for technology using a consumption-based model
In the future customers will subscribe to infrastructure rather than buying it
The only question is how and when this will happen.IDC research shows us that 63 percent of IT buyers say that when selecting an IT
infrastructure provider, the availability of flexible payment options or pay-per-use is very important to them
This means that customers never take capital ownership of the hardware or other IT assets and pay for what they use each month as part of
their operating expenses, with no required minimum capacity commitment
Also, this capacity can be scaled up or down to accommodate business needs, ensuring IT infrastructure is flexible and scalable at all times
introduced the ThinkSystem SE350 earlier this year, a compact edge server that is slightly larger than one of our ThinkPad laptops
It also has zero touch setup, full remote management, enhanced security facilities such as tamper detection and encrypted data protection,
and even wired, Wi-Fi or LTE connectivity.In terms of how we are bringing this to market, we have a dedicated specialist team who understand
We believe that for telco customers, and indeed other customers, the SE350 will help them to innovate
We are confident that with the wireless and 4/5G connectivity options, we have a platform with the SE350 where customers can run enterprise
applications in environments where no IT skills are present
This exemplifies our common goal to supply smarter technology for all by providing organisations with no previous infrastructure with
centralised data center or the cloud
This in turn will increase customer concerns around data privacy, security, and regulations, coupled with challenges of latency, bandwidth,
connectivity and downtime
So with our edge server we are answering customers needs, and we can help them reduce the time of deployment too, such as the solution we
provided with Scale Computing for Delhaize, the food retailer based in the Netherlands
worked hard to become the number one provider in the Top 500 supercomputers list
We have done this by working with institutions such as Leibniz Supercomputing Centre (LRZ) on their SuperMUC Phase 2 supercomputer
challenges, such as improving cancer treatments and predicting earthquakes
Barcelona Supercomputer (BSC) on their MareNostrum4 supercomputer, who by using the latest technology from Lenovo were able to push the
boundaries of human knowledge by analysing thousands of human genes and isolated chronic lymphocytic leukaemia mutations down to just four
you think hardware manufacturers are ready to start taking the security of connected devices more seriously?The security of connected
devices must be taken very seriously by all hardware manufacturers
Without security, manufacturers run the risk of devices losing their connections to the data centre
If devices are locked out of data centres, we miss the opportunities IoT data present
storage encryption keys are disabled, and no one can access the data without authorisation.(Image credit: Shutterstock)Where do you see the
connectivity due to lack of infrastructure, to really excel in the future
5G will create an advantage over other markets and be innovative with their IoT devices, because the bandwidth we will be able to deliver
lead to an increased use of artificial intelligence as well as the improved collection and analysis of data
