INSUBCONTINENT EXCLUSIVE:
The Midwest may not be known as the fashion capital of the world (or even the U.S.), but its place in the consumer retail firmament is
establish another tent-pole clothing brand in the region, with a new commitment to the St
Louis-based clothing brand Summersalt.Founded by a former Washington University design professor and swimwear designer, Lori Coulter, and a
marketing and branding consultant, Reshma Chattaram Chamberlin, Summersalt launched in 2017 with a line of direct-to-consumer swimwear.In
the past two years, the company has expanded beyond its $95 swimsuits to include cashmere sets, packable jackets and wrinkle-free
gone on to attract capital from Founders Fund, Lewis and Clark Ventures and Victress Capital .The latest round was led by Mercato Partners,
Kaiser, a director with Mercato Partners, in a statement
and used its footprint in the swimsuit market to expand its reach with other items that could be taken on trips to less-sun-drenched parts
