INSUBCONTINENT EXCLUSIVE:
New research has suggested that growing customer anger at poor signal could aid the business case for investment in 5G networks.A study from
RootMetrics has found that just 53 per cent of Brits are happy with their mobile upload and download speeds, but 79 per cent said they would
be willing to pay marginally more for faster speeds or a better service.That situation occurred when the first 4G services went live in the
Of the four major operators, only Three declined to charge a premium for access to the fastest speeds
the most important factor in choosing an operator.Mobile satisfactionThe efficiencies afforded by 5G radio technology and the spectrum
earmarked for deployment should result in faster speeds and higher capacity, but much of this will rely on macro infrastructure such as
small cells that densify coverage.The cost of equipment and rollout, combined with the difficulties in obtaining planning permission
Clearly mobile operators need to plan their capital expenditure carefully, but 5G will be a key battleground to winning subscribers in the
their nose to spite their face
In most areas of life we make decisions based on what we think is value for money, not just purely price motivated ones
even before the arrival to 5G, claiming they will support existing LTE networks and futureproof their infrastructure.The first commercial 5G
