INSUBCONTINENT EXCLUSIVE:
Companies sold a lot of wireless headphones in 2019
You already knew that though, right? What you probably didn&t know was precisely how many constitutes the aforementioned &a lot.& New
numbers from Canalys shed light on those successes
The research firm classification of audio products is a little wonky, but it drives the point home nonetheless.
In their terms, we&re
talking specifically about &true wireless stereo& products under the umbrella of &smart personal audio devices& — in other words, wireless
Taken as a whole, the category (which also includes tethered wireless earbuds and over/on ear wireless headphones) hit 96.7 million
shipments in Q3, making a 53% year over year growth
For the fourth quarter (including the holidays), the number is expected to break 100 million, pushing things to around 350 million for the
full year.
The &true wireless stereo& segment (fully wireless earbuds) saw a 183% growth for the quarter, overtaking wireless earphones
and wireless headphones in the process
Another not surprising thing: Apple led the pack, far and away
The company controls 43% of the market, per the firm
Xiaomi and Samsung are a distant second and third, respectively, at 7% and 6%, respectively
And Apple numbers will likely continue to look pretty good with the warm reception of the AirPods Pro
The market is likely to get even more interesting in 2020 with the arrival of new products from giants like Google and Microsoft, coupled
with an increased presence of low-cost alternatives
But Apple stranglehold, particularly among iOS users, will be a tough one to break
