INSUBCONTINENT EXCLUSIVE:
The Guild, a nearly four-year-old, Austin, Texas-based startup that turns apartments into comfortable short-term accommodations for business
and other travelers, has landed $25 million in Series B funding from some of its earlier investors, including Maveron and Convivialite,
along with real estate companies like the Nicol Investment Company, which owns some of the buildings in which The Guild has units.The
Lyric, Domio and Sonder are but three of the many other well-funded companies now in the business of gussying up apartments and renting them
out like hotel rooms.The competition is so stiff, in fact, that all are fast adding other services to their offerings
Christmas tree to a room for a family that is temporarily displaced during the holidays
capture mindshare, no detail is too small to promote, apparently.As for its part, The Guild is now operating 565 units, with another 235
like McKinsey, Google and Whole Foods, and it partners with travel companies, including Concur, Airbnb and Expedia.Certainly, investors see
than $20 million in 2019 and that it expects to maintain 100% growth in 2020, thanks in part to its new round of funding.
