INSUBCONTINENT EXCLUSIVE:
Mobile app subscriptions are a big business, but consumers sometimes hesitate to sign up because pausing and cancelling existing
subscriptions hasn&t been as easy as opting in
Google is now addressing those concerns with the official launch of its subscription center for Android users
The new feature centralizes all your Google Play subscriptions, and offers a way for you to find others you might like to try.
The feature
was first introduced at Google I/O developer conference in May, and recently rolled out to Android users, the company says
However, Google hadn&t formally announced its arrival until today.
Access to the subscriptions center only takes one tap & the link is
directly available from the &hamburger& menu in the Play Store app.
Apple page for subscription management, by comparison, is far more
tucked away.
On iOS, you have to tap on your profile icon in the App Store app, then tap on your name
This already seem unintuitive & especially considering that a link to &Purchases& is on this Account screen
Why wouldn&t Subscriptions be here, too But instead, you have to go to the next screen, then scroll down to near the bottom to find
&Subscriptions& and tap that
To turn any individual subscription off, you have to go to its own page, scroll to the bottom and tap &Cancel.&
This process should be more
streamlined for iOS users.
In Google Play Subscriptions center, you can view all your existing subscriptions, cancel them, renew them, or
even restore those you had previously cancelled & perfect for turning HBO NOW back on when &Game of Thrones& returns, for example.
You can
also manage and update your payment methods, and set up a backup method.
Making it just as easy for consumers to get out of their
subscriptions as it is to sign up is a good business practice, and could boost subscription sign-ups overall, which benefits developers
When consumers aren&t afraid they&ll forget or not be able to find the cancellation options later on, they&re more likely to give
subscriptions a try.
In addition, developers can now create deep links to their subscriptions which they can distribute across the web,
This makes it easier to direct people to their app subscription management page directly
When users cancel, developers can also trigger a survey to find out why & and possibly tweak their product offerings a result of this user
feedback.
There also a new subscription discovery section that will help Android users find subscription-based apps through both curated and
localized collections, Google notes.
These additional features, along with a good handful of subscription management tools for developers,
were all previously announced at I/O but weren&t in their final state at the time
Google had cautioned that it may tweak the look-and-feel of the product between the developer event and the public launch, but it looks the
same as what was shown before & right down to the demo subscription apps.
Subscriptions are rapidly becoming a top way for developers to
generate revenue for their applications
Google says subscribers are growing at more than 80 percent year-over-year
Sensor Tower also reported that app revenue grew 35 percent to $60 billion in 2017, in part thanks to the growth in subscriptions.
