INSUBCONTINENT EXCLUSIVE:
Welcome to the $100 million ARR club, BounceX.This morning (evening, timezone depending), BounceX, a New York-based marketing technology
startup, announced that it has reached the $100 million annual recurring revenue (ARR) threshold, adding its name to our running list of
companies that have crossed over into nine-figure revenue while remaining private.BounceX also announced a name change to Wunderkind, a move
BounceX wants to think of itself as something more than merely another SaaS company; the name Wunderkind, in his view, demands that what
the company does without buzzwords, as best I can.It starts with Web traffic
BounceX (Wunderkind) can help you figure that out, matching anonymous web traffic to email addresses
Now you know some of the folks coming to your site, and how to reach them
Next, Wunderkind can help you send those identified folks targeted emails that match what is known about that person, or email address
with its ability to help companies drive revenue assisting it in landing deals
runs short-term pilots with potential customers, say four months long
The company will only move to a more traditional SaaS contract if it sufficiently drives revenue for the potential customer
snagging customers led to Wunderkind having some pretty stellar SaaS metrics
said, meaning that they meet that high expectation.So what?You can probably see where this is going: What happens when a company has a very
The company also has debt lines that it can use, the CEO noted.Getting from $0 in ARR to $100 million while spending around $35 million in
equity-sourced funds is pretty bonkers, but perhaps even more nuts is the fact that, per the CEO, Wunderkind got through its first four
years on $1.5 million in external money
Urban chalked the low-burn results to the founding team and early employees having experience working with one another, and building
reaches its next ARR threshold, executes a secondary transaction to put off an IPO, or files
Anyhoo, Wunderkind joins the $100 million ARR cadre with what I think is the second-best result in terms of efficient growth
Only boostrapped Cloudinary has cleaner metrics, though with a smaller ARR total for now.For more on the $100 million ARR club, you can
check out this and this to read about other companies that have been inducted this year.
