INSUBCONTINENT EXCLUSIVE:
Startups have done some wild things to get the attention of VCs
In fact, Instacart founder Apoorva Mehta sent YC partner (at the time) Garry Tan a six-pack of beer through the service after missing the
deadline for Y Combinator by two months.
Yesterday, the ingenuity of startups struck again.
Tadabase.io, an enterprise startup that offers
no-code tools to help businesses automate their processes, has had an ad running that was… well, hyper targeted.
ProductHunt founder and
WeekendFund investor Ryan Hoover discovered the ad and shared it on Twitter.
I google'd @msuster LinkedIn and this is what I found
pic.twitter.com/ANMZ2dg6AD
— Ryan Hoover (@rrhoover) March 13, 2020
Hoover told TechCrunch he was Googling Mark Suster to facilitate an
introduction between Suster and one of Hoover portfolio companies
Instead, he found a Google ad directed squarely at Suster from Tadabase.io.
&Mark Suster, you haven&t invested in nocode& read the paid
&Therefore, we put this ad here to get your attention
If you&re not Mark, please don&t click here and save us some money.&
I reached out to Suster, managing partner at UpFront Ventures, to see
what he thought of the ad
He told me he &loved it& and has already contacted the CEO to set up a call for next week.
Whether this clever Google ad will result in an
actual investment is yet to be determined
Also unclear: will Ryan Hoover get in on the deal?
I reached out to Tadabase founder and CEO Moe Levine via email to ask about the ad, how
they went about targeting, and how he feels about his upcoming phone call next week
I&ll update if/when he does.
