INSUBCONTINENT EXCLUSIVE:
Meet Imatag, a French startup that has been working on a watermarking product
Watermarking is nothing new, but the company has found a way to mark images even if they are resized, cropped, edited or compressed.Many
If you put a tiny logo in a corner, you can just crop the photo to leave the logo out of the photo.Stock photo databases, such as Getty and
rights.Imatag takes a different approach
When you modify a photo, some pixels will be modified, but not all
By following the same process, you can just compare the signatures of multiple shots to see if they come from the similar source.The startup
goes one step further and offers a service for multiple use cases
With Imatag Monitor, the company monitors your images on the web to see where they appear.Some clients use it to fight back against illegal
use, such as photo agencies
But brands also use it to see if product shots appear on social networks for instance
smartphone manufacturers or car makers so that they can identify leaks before an official announcement
When you send photos of a new smartphone to various retailers, you can tag them with Imatag
This way, you can trace back the source of a leak in case your product shots start leaking.Imatag lets you integrate their watermarking
