INSUBCONTINENT EXCLUSIVE:
Mozilla just announced a new initiative called Firefox Better Web with Scroll, which combines the tracking protection built into its
Firefox browser with the ad-free browsing experience offered by Scroll .Last year, Firefox turned on something called Enhanced Tracking
Protection for all its users by default, blocking third-party cookies and crypto-mining
been working with Scroll to collect feedback on this approach from small groups of Firefox users
call it breakage).Users care a great deal about supporting journalism
Many users intentionally choose not to install ad-blockers because of the impact that it would have on publishers.Users want to support
can sign up for a Firefox account and install the Better Web with Scroll extension
plans to eventually increase to $4.99.In a blog post, Scroll said the results since launch are delivering on its promise to bring publishers
more money than advertising; in fact, publishers are seeing an average $30 to $40 RPM (revenue per thousand pageviews) from Scroll
