INSUBCONTINENT EXCLUSIVE:
documents acquired by Reuters.The deals bonanza has become an annual tradition, typically in July, wherein Amazon drops prices on plenty of
likely due to the coronavirus outbreak, which has driven people indoors and led to such an increase in online shopping that Amazon Prime
explanation, of course, is that Amazon delayed the holiday out of respect for the crisis itself
A rise in unemployment could have driven down sales, but the spread of coronavirus through the coming months would be a poor time to hype
shoppers up for a deals holiday.In any case, the delay could potentially cost Amazon $100 million in unsold devices it was making ready for
Amazon's General Counsel reportedly said in the document seen by Reuters, and could lead to the brand needing to alter its promotion
