INSUBCONTINENT EXCLUSIVE:
Last month, it was reported that digital locker service Movies Anywhere was working to launch a movie-sharing feature called &Screen Pass.&
At the time, the feature was only available in limited, private beta testing with a plan to fully roll it out late summer or early fall
But as a result of increased demand from consumers stuck at home under government lockdowns and quarantines, Movies Anywhere has rushed to
launch the sharing feature into an open, public beta.
The Movies Anywhere app today allows consumers to access their purchased movies from
across a range of services, including iTunes, Vudu, Prime Video, YouTube, Xfinity, and many others
Today, the app is jointly operated by Disney, Universal, WB, Sony Pictures, and 20th Century Fox
An earlier 2014 version of the service was called Disney Movies Anywhere, but it later migrated to a new platform in 2017 and the app was
rebuilt to serve the expanded group of operating partners
The two are related efforts, but much different businesses.
Movies Anywhere had been developing the movie-sharing feature with plans for a
But the overwhelmingly positive response to its testing encouraged the company to move up the launch even further.
Screen Pass will allow
Movies Anywhere users to loan out only 3 movies per month to family and friends
The movies can then be watched across the Movies Anywhere platform.
To share the title, you can view eligible titles from a new section
under &My Movies& in the app, then click the Screen Pass icon on the title you want to share and provide the details
Movies can be sent out over text, email, or message and the recipient has a week to accept the share.
The shared movie will effectively work
like a movie rental, as recipients will have a limited time to watch — in this case, up to 14 days
Once the movie is started, recipients have 72 hours to finish watching
But unlike a rental, it free to share a movie and free to watch.
Only some titles will be &Screen Pass-eligible& at launch and they aren&t
able to be saved for offline viewing
Only purchased movies can be downloaded, the company says
To use the feature, the Movies Anywhere account will also need to belong to a U.S
resident.
Screen Pass is currently supported on a range of popular movies, including &The Fate of the Furious (F8),& &Tombstone,& &Logan,&
&Wonder Woman,& &Trolls,& &The Lego Movie,& &Cloudy with a Chance of Meatballs,& &Groundhog Day,& &Rushmore,& the &Harry Potter& movies,
&Jason Bourne,& &Elf,& &Sing,& &Role Models,& &Bad Moms,& &Happy Feet,& &Ready Player One,& &Speed,& &The Karate Kid,& &Back to the Future,&
In total, around 80% of movies available in Movies Anywhere are Screen Pass-eligible, or over 6,000 titles.
Users who want to join the
public beta test can sign up using this link
Users can also accept a Screen Pass from a current beta participant, which then opts them into the beta testing group, too.
The company does
not have a planned commercial launch date yet for the feature.
Update, 4/7/20, 3:12 PM ET: Screen Pass now works on Roku; during the private
