INSUBCONTINENT EXCLUSIVE:
Netflix is launching a new series on Instagram that will focus on taking care of yourself and your mental health during the COVID-19 global
The series, which will begin airing on Instagram Live tomorrow at 7 PM PT, features the stars of some of Netflix top Young Adult shows and
movies, including &To All the Boys I&ve Loved Before,& &The Kissing Booth,& &Stranger Things,& &Cheer& and &13 Reasons Why.&
The series will
run every Thursday from now through May 14 on the @Netflix Instagram account, and will discuss the sort of challenges that young people are
facing during the health crisis.
For example, it will touch on topics like &what helps if you&re having trouble sleeping?,& &how do you stay
connected during social distancing?,& &how do we manage anxiety?& and &what self-care actually means.&
Participating in the effort are stars
including Noah Centineo (To All the Boys I&ve Loved Before), Joey King (The Kissing Booth), Ross Butler (13 Reasons Why), Caleb McLaughlin
(Stranger Things), Lana Condor (To All the Boys I&ve Loved Before), Jerry Harris (Cheer) and Alisha Boe (13 Reasons Why).
The stars will
be talking with trusted mental health experts from partner organizations including National Alliance on Mental Illness (NAMI), Mental Health
America, The Trevor Project, Crisis Text Line and American Foundation for Suicide Prevention.
The debut episode on Thursday, April 9 at 4:00
PM ET/7:00 PM PT will be with Noah Centineo from &To All the Boys I&ve Loved Before,& who will talk with Dr
Ken Duckworth, chief medical officer at the National Alliance on Mental Illness (NAMI) on the topic of self-care.
While Netflix is no
stranger to marketing on Instagram, this new live series is less about promoting Netflix shows and more about leveraging the existing stars&
power to do some good.
Young people have had their lives upended by the pandemic at a time when their social connections with friends can
outweigh those of others, including family members
It has also disrupted major milestones that signify the end of childhood and the stepping into adulthood, like prom and graduation
In other words, the types of struggles young people face when coping with COVID-19 are different from those of adults, who are more
concerned about things like job security, getting the bills paid and their family health.
Netflix has released a trailer for the series that
explains the concept and introduces the stars
The company says it will share more details about upcoming episodes on Instagram throughout the month.
View this post on
Instagram
if you&re feeling really stressed and anxious, talking through the realities of this strange and confusing time can be super
starting tomorrow at 4pm PT we&re launching Wanna Talk About It? a weekly LIVE series on our Instagram about how to take care of yourself
featuring interviews with Netflix talent and mental health experts who will dig into topics like sleep disorders, self care, and anxiety
⁣ ⁣ ⁣ @afspnational, @crisistextline, @mentalhealthamerica, @namicommunicate, @trevorproject
A post shared by Netflix US
(@netflix) on Apr 8, 2020 at 7:30am PDT
