INSUBCONTINENT EXCLUSIVE:
In a specially designed pop-up in the middle of a London shopping complex, a group of friends and I were equipped with a PC backpack, haptic
It required zero set-up, the Star Wars tie-in was spot-on (even for die-hard fans), there was lots of shooting, plenty of puzzles to solve
meant I could feel what was happening in front of me
And, most importantly, I was able to experience all of this with my partner and two friends by my side.The force is strongOne of the latest
(and greatest) in a string of location-based VR experiences, Secrets of The Empire points to the huge potential of using VR to really bring
personal sub-context to the adventure and have their own unique stories to tell, about not just what happened in our story, but how they as
bar, for a location-based VR experience And can a medium that seems inherently isolating really be used to deepen social ties and create
connectionsDoes VR have an isolation problemThere are plenty of VR experiences that are focused on encouraging people who are in different
locations to come together and socialize, like Facebook Spaces
By its very nature VR is isolating because you need a dark space away from distractions to feel truly immersed.This is what it looks like to
chat to people all over the world with Facebook Spaces
The media heavily focuses on the social isolation concerns around VR use, which are perpetuated by its portrayal in entertainment, like
VR is still an emerging industry
Many of us have been forced to try it on our own because there are barriers to entry, like costly headsets and PCs and a lack of space in
immersion and an eye-watering budget
discussions that take place afterwards, and the connections this leads to
This makes it a perfect jumping-off point for conversation
storytelling, good hardware and a seamless set-up are clearly key to the overall VR experience, but so is what guests feel and experience
of social VR in action was seeing a group who had been randomly paired together coming out of our Anaheim location at Downtown Disney
exchanging email addresses
The four of them had become friends as they took on the Empire together! I love that they were able to build a friendship out of their
Brands are also bringing VR experiences to the masses more and more, like Imax VR, which has created dedicated spaces for people to enjoy VR
others.Location-based VR adds a social element to what can otherwise be a solitary experience
Void, including Nomadic and Dreamscape Immersive
for these VR experiences to become a natural part of our social lives, and as second-nature as heading to a restaurant or the cinema.So what
do we need now Companies need to think about their VR experiences as much for how they bring people together as for their raw entertainment
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