INSUBCONTINENT EXCLUSIVE:
have Australian media organizations paid for the content they generate.The Australian Competition and Consumer Commission (ACCC) has been
instructed by the Australian government to create a mandatory code of conduct to instruct tech giants on how to share the revenue they
original sources of news content are to be favored on search page results and the sharing of data with news organizations.Following an
inquiry into the impact of digital platforms on the Australian media landscape, the ACCC was originally requested to develop a voluntary
code of conduct back in December 2019, which aimed to have Facebook and Google negotiate with the Australian news media on how to pay for
the content they were benefiting from.Initial negotiations proved unsuccessful, and the ACCC advised the Federal Government that an
Now, as the coronavirus pandemic continues to debilitate the advertising revenue of Australian news outlets, the government has pushed
forward by requesting the code now be mandatory, with a proposal due by the end of July.The new code will include penalties and obligations
for how to resolve disputes between Australian media companies and the tech giants
It will also encompass sites other than Facebook and Google, including Instagram and Twitter, which also benefit from content created by
