INSUBCONTINENT EXCLUSIVE:
French startup Taster, formerly known as Mission Food, is building restaurants around big cities specifically for Deliveroo, UberEats and
round led by Sunstone Capital, with Global Founders Capital, Thierry Gillier and LocalGlobe also participating
Seamless listing restaurants with delivery fleets
This way, instead of keeping a pile of flyers with phone numbers, you can find all the pizza and sushi places on one site.But Deliveroo,
UberEats, Glovo and Postmates introduced a new chunk of restaurants to deliveries
For the first time, regular restaurants could start accepting online orders
Startups could take care of the orders and deliveries.And some restaurants have become instant hits on those platforms
with existing restaurants
The company wants to create new restaurant chains instead and control the menu and the kitchens.The name Taster might not be familiar, but
you may have already ordered from a Taster virtual restaurant
More recently, Taster launched Out Fry.As you can see, Taster has been quite aggressive when it comes to rolling out new restaurants
kitchen.This is a smart approach, as Taster can keep the costs down
By listing its restaurants on third-party platforms, Taster can also more easily compete with full-stack startups, such as Frichti, Nestor,
If the startup manages to take over Deliveroo and UberEats, traditional restaurants might complain
Deliveroo and UberEats could also change their rules and delist them overnight.Taster is highly dependent on those third-party platforms
