INSUBCONTINENT EXCLUSIVE:
French startup Oh BiBi raised $21 million from Atomico with Korelya Capital also participating
Oh BiBi is a team of mobile gaming veterans trying to build the next big thing when it comes to mobile gaming.
The company has already
released a handful of games, such as LoL Kart, Motor World Car Factory, Dino Factory and SUP Multiplayer Racing
But the company next big bet is Frag.
Frag is an online first-person shooter
You&ll fight against other players in one-on-one matches
There a metagame element as well — you&ll need to put together your team of characters as you can swap between multiple characters in the
middle of a match.
Each character has a cartoonish design and some special powers
Oh BiBi keeps comparing it to Fortnite in its press release, but it sounds more like 1 vs
1 Overwatch.
Frag will be available as an open beta next month on iOS and Android
Oh BiBi is taking a freemium approach and distributing its games as a free download with in-app purchases.
Building a mobile gaming startup
It not just about building engaging games
You also need to tweak paid acquisition strategies, retention numbers, in-app purchase triggers and improve the lifetime value of your
players.
This is Atomico first investment in a French startup as a lead investor
Atomico has invested in Rovio and Supercell in the past
So the VC firm thinks the Oh BiBi team is well positioned to tackle this market.
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