INSUBCONTINENT EXCLUSIVE:
According to a report from The Information, Apple could choose to bundle all its media offerings into a single subscription
While Apple main media subscription product is currently Apple Music, it no secret that the company is investing in other areas.
In
particular, Apple has bought the distribution rights of many TV shows
But nobody knows how Apple plans to sell those TV shows
For instance, you could imagine paying a monthly fee to access Apple content in the TV app on your iPhone, iPad and Apple TV.
In addition to
that, Apple acquired Texture back in March
Texture lets you download and read dozens of magazines with a single subscription
The company has partnered with Condé Nast, Hearst, Meredith, News Corp., Rogers Communications, and Time Inc
to access their catalog of magazines
Texture is still available, but it clear that Apple has bigger plans
In addition to reformatting and redistributing web content in the Apple News app, the company could add paid content from magazines.
Instead
of creating three different subscriptions (with potential discounts if you subscribe to multiple services), The Information believes that
Apple is going to create a unified subscription
It going to work a bit like Amazon Prime, but without the package deliveries.
For a single monthly or annual fee, you&ll be able to access
Apple Music, Apple TV premium content and Apple News& premium content.
Even if you don&t consume everything in the subscription, users could
see it as a good value, which could reduce attrition.
With good retention rates and such a wide appeal, it could help Apple bottom line now
that iPhone unit sales are only growing by 0.5 percent year over year
It still unclear when Apple plans to launch its TV and news offerings.
