INSUBCONTINENT EXCLUSIVE:
Verizon is pulling the plug on go90, its mobile video service (disclosure: Verizon owns Oath, which owns TechCrunch)
It represented a big investment for the telecom company
After a big splashy launch in October 2015, the service never really found its audience.
&Following the creation of Oath, go90 will be
discontinued,& Verizon told Reuters in a statement
&Verizon will focus on building its digital-first brands at scale in sports, finance, news and entertainment for today mobile consumers and
tomorrow 5G applications.&
According to Digiday, Verizon could have spent as much as $1.2 billion on content acquisition for the service
The company acquired Vessel, bought a stake in AwesomenessTV and bought distribution rights for Vice Media shows.
You might remember Kobe
Bryant receiving an Oscar for a short film earlier this year
&Dear Basketball& is distributed online through go90
Other than that, I can&t really name anything memorable on go90.
While go90 was a Verizon project at first, it was later moved to Oath,
Verizon subsidiary that is the result of the merger of AOL and Yahoo
It sounds like Oath is going to be in charge of all content projects from now on.
