INSUBCONTINENT EXCLUSIVE:
Today at &Muscle Beach& in Venice, Calif.,Netflix and Lyft joined forces for a promotional campaign in support of the streaming media site
(really excellent) dramatization of the origin story for the women wrestling league — GLOW (or the Gorgeous Ladies of Wrestling).
Your
intrepid reporter was taking a walk on the beach and stumbled upon the marketing stunt (which was kind of genius).
For those of y&all who
don&t know, Muscle Beach is sort of a mecca for weight lifters and body builders — including, back in the &80s, a young Ah-nold
A history that made it an ideal spot to celebrate Netflix (pretty terrific) ode to all things new wave-d, hair metal-ed, neon accented,
high-waisted, cocaine addled and muscle-bound.
Members of the cast posed for pictures, and wrestlers engaged in training sessions and
&80s-themed exercise classes throughout the day.
The activation will be up for the next week and included a Reebok pop-up with
limited-edition &80s styles; a photo booth and costumes for pictures; free copies of Paper Magazine and trading cards emblazoned with the
pictures of each of the most popular characters from the show.
The day wasn&t without incident
Some Muscle Beach-goers got into a war of words with security over the event unannounced takeover of the basketball courts adjacent to the
&beach.&
The second season of &GLOW& dropped today on Netflix.
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