INSUBCONTINENT EXCLUSIVE:
PlayStation Vue, welcome to the price hike party
Sony over-the-top TV streaming service is the latest to raise the price of its subscription service, which will now cost $5 more per month
That means Vue cheapest plan will now cost $44.99 per month instead of $39.99 per month
The most expensive plan will climb to $79.99 per month.
Remember when we thought streaming TV was a cheaper way to watch No
Above:
PlayStation Vue current prices, before the price increases
The pricing changes arrived on the same day that ATT raised the cost of its
streaming TV service, DirecTV Now, also by $5 per month.
And both changes follow similar moves by competitors, including the $5 per month
increase announced by Sling TV only days ago, and the $5 per month increase announced by YouTube TV in March.That made Sling TV core package
$25 per month and YouTube TV $40 per month.
According to the PlayStation Vue blog post, the decision to raise prices was attributed to the
need to &keep pace with rising business costs and enable us to continue offering a better way to watch the best in live sports,
entertainment, and news,& it says.
In reality, it clear that the whole market is shifting to a slightly higher price point for streaming TV,
especially as the services expand their channel lineups to offer more broadcast stations and networks
However, for consumers, it may make these services a tougher sell & many customers signed up to avoid being nickel-and-dimed by cable TV
providers with fees and lineups including channels they didn&t watch, and this is starting to feel the same.
In addition, there is a world
of content out there on services like Netflix, Amazon Prime Video and Hulu on-demand service that far more affordable & and without
requiring users to record shows with a &cloud& DVR that sometimes doesn&t even let you fast-forward through the commercials
For those who don&t care about sports or tracking particular shows, the streaming TV services may look less compelling as they become more
expensive.
In its announcement, Sony vowed to continue to improve its service with the planned addition of more broadcast stations, content,
and other feature enhancements.
PlayStation Vue is one of the older services on the market, but is also one of the smallestwith an estimated
670,000 subscribers, far behind Sling TV 2.21 million or DirecTV Now 1.2 million
Likely, consumers believe & because of its name & a PlayStation is required to use it
But the service can be accessed from almost any device, including mobile phones and tablets, the web, Chromecast, Android TV, Apple TV, Fire
TV and Roku.
It offers four different channel lineups, all of which include networks like AMC, CNBC, CNN, Discovery, Disney, ESPN, HGTV,
Food Network FX, TLC, TNT, and others
In some areas, broadcasts stations including ABC, CBS, Fox and NBC are also available.
The pricing changes will go into effect starting on
July 24, 2018, Sony says, and will impact both new and existing subscribers
Current subscribers will see the change reflected on their billing cycle after July 31, 2018
Vue standalone channels and add-ons are not affected by the price increases.
