INSUBCONTINENT EXCLUSIVE:
While most people probably would not think of New York as a hotbed for enterprise startups of any kind, it is actually quite active
dozens of security startups based in the city with everything from biometrics and messaging security to identity, security scoring and
graph-based analysis tools
Some established companies like Symphony, which was originally launched in the city (although it is now on the west coast), has raised
platform.There is a reason such a broad-based ecosystem is based in a single place
are looking at a few promising early-stage security startups based in ManhattanHypr: Decentralizing identityHypr is looking at
decentralizing identity with the goal of making it much more difficult to steal credentials
As company co-founder and CEO George Avetisov puts it, the idea is to get rid of that credentials honeypot sitting on the servers at most
large organizations, and moving the identity processing to the device.Hypr lets organizations remove stored credentials from the logon
When you get rid of that centralized store, and move identity to the devices, you no longer have to worry about an Equifax scenario because
Developers can tap into the technology in their mobile app or website to force the authorization to the device
This could be using the fingerprint sensor on a phone or a security key like a Yubikey
Secondary authentication could include taking a picture
Over time, customers can delete the centralized storage as they shift to the Hypr method.The company has raised $15 million and has 35
where she learned about the value of large data sets and correlating that data to events to help customers understand what was going on
She took those lessons with her when she launched Uplevel Security in 2014
She had a vision of using a graph database to help analysts with differing skill sets understand the underlying connections between
If the analyst agrees or disagrees, that information gets fed back into the graph, and the system learns over time the security events that
company hopes that by providing a graphical view of the security data, it can help all levels of security analysts figure out the nature of
the problem, select a proper course of action, and further build the understanding and connections for future similar events.Maida said they
took their time creating all aspects of the product, making the front end attractive, the underlying graph database and machine learning
algorithms as useful as possible and allowing companies to get up and running quickly
have the staff to do a lot of hand holding.Security Scorecard: Offering a way to measure securityThe founders of Security Scorecard met
while working at the NYC ecommerce site, Gilt
For a time ecommerce and adtech ruled the startup scene in New York, but in recent times enterprise startups have really started to come on
Part of the reason for that is many people started at these foundational startups and when they started their own companies, they were
looking to solve the kinds of enterprise problems they had encountered along the way
In the case of Security Scorecard, it was how could a CISO reasonably measure how secure a company they were buying services from
If one of those companies gets hacked, you lose
Armed with this data, they could apply a letter grade from A-F
As a former CISO at Gilt, it was certainly a paint point he felt personally
They knew some companies did undertake serious vetting, but it was usually via a questionnaire.Security Scorecard was offering a way to
capture security signals in an automated way and see at a glance just how well their vendors were doing
compare to other companies in their peer groups and how they have performed over time.It also gives customers the ability to see how they
compare to peers in their own industry and use the number to brag about their security position or conversely, they could use it to ask for
more budget to improve it.The company launched in 2013 and has raised over $62 million, according to Crunchbase
companies in the world do business