Coinbase CTO says the company is like a mullet

INSUBCONTINENT EXCLUSIVE:
Cryptocurrency exchange Coinbase is the go-to place for buying and exchanging cryptocurrencies — as long as you&re fine sticking to
Bitcoin, Litecoin, Ethereum and Bitcoin Cash
But Coinbase is actively looking at adding support for additional cryptocurrencies, Coinbase CTOBalaji Srinivasan said at TechCrunch
Sessions: Blockchain today in Zug, Switzerland. In June, Coinbase announced it would expand its support for just four cryptocurrencies to
five, to include Ethereum Classic (ETC) &in the coming months.& Earlier this year, Coinbase also announced its intent to add some ERC 20
tokens. And more is coming
While Srinivasan wouldn&t say which other cryptocurrency support is on Coinbase horizon, he said to &look for a lot of announcements over
the months to come.& Srinivasan also compared Coinbase to the mullet hairstyle — business in the front, party in the back. &Coinbase is a
mullet in the sense we interface with banks and governments and then there the crypto space,& Srinivasan said. Coinbase general strategy
with adding new cryptocurrencies to its platform is to maintain good relationships with banks, governments, and those in the crypto and
blockchain spaces
In a sentence, Srinivasan said, Coinbase goal is &to mainstream cryptocurrency, to mainstream blockchain.& In order to achieve that, he
said, that requires maintaining good relationships on all sides
So before Coinbase begins support for a new cryptocurrency, he said, there needs to be notable growth and adoption. &We&ll never be the
earliest adopter, but we will be early adopters,& he said. Ultimately, Srinivasan envisions Coinbase operating more algorithmically so that
it will be easier to duplicate its processes for adding additional cryptocurrencies. Srinivasan joined Coinbase in April as the
cryptocurrency exchange first CTO following Coinbase $120 million+ acquisition of Earn.com, a blockchain-based paid email service co-founded
by Srinivasan
Srinivasan is also a board member at Andreessen Horowitz. Before selling to Coinbase, Srinivasan led Earn.com to profitability after turning
it into a service that rewards people for answering emails and completing tasks
At the time of the acquisition, Earn.com was profitable with revenues at an eight-digit annual run rate. As CTO, Srinivasan is also focused
on educating the masses about cryptocurrencies and blockchain technology
That because there no formal K-12 or undergraduate education around this space that totally revolutionary, he said. In terms of core
fundamentals,Srinivasan said, he very bullish on blockchain technology
He noted how it ten times better than gold, international wire transfer and crowdfunding, and ten times better for the incorporation of a
company and more. &Combine all of those 10xes and you&ve improved these fundamental primitives and made them programmable and automatable.&