INSUBCONTINENT EXCLUSIVE:
New Delhi: Apple Inc is starting assembly of its iPhone 12 model in the nation, a move that is expected to help the US tech giant further
consolidate its position in the burgeoning mobile phone market in India.Apple has actually partnered with third-party producers like Foxconn
and Wistron to make some of its phones in India
These include iPhone SE, iPhone 10R and iPhone 11
Apple is dedicated to making the best product or services worldwide to thrill our customersWe are proud to be starting production of iPhone
12 in India for our local clients, Apple said in a statement.While the Cupertino-based company did not name the supplier partners, sources
stated Foxconn will be making the iPhone 12 at a center in Tamil Nadu.Comments from Foxconn might not be right away elicited.Apple had begun
making iPhones in India in 2017 with iPhone SE.In a tweet, Electronics and IT Minister Ravi Shankar Prasad said: Great to see our efforts
to make India a big center of mobile and parts manufacturing is drawing in international attention
This will develop jobs in large numbers
Apple, which takes on players like Samsung and OnePlus in the premium smart device segment, has been strongly ramping up its presence in
the Indian market.In December last year, an area of workers at Wistron Corporation's manufacturing center in Narasapura Industrial Area near
Bengaluru - which puts together the current version of the iPhone SE at the plant - went on a rampage over non-payment of their earnings
At that time, Apple had stated Wistron had been put on probation and that the contract producer will not receive any brand-new company from
the US-based company before corrective actions are finished
In the past, Apple has highlighted that it sees growth chances in the Indian market.In January, Apple President Tim Cook had actually
mentioned that the company has doubled its service in India in the December quarter on the back of the strong efficiency of its online shop
which the tech giant sees a great development trajectory proceeding
India is one of those, where our share is rather low
It did improve from the year-ago quarter
Our business roughly doubled over that period of time
Therefore, we feel great about the trajectory
We are doing a number of things in the area
We put the online shop there, for example, and last quarter was the first complete quarter of the online shop, Cook had stated
Apple also prepares to establish brick-and-mortar outlets in India in addition to the online shop as the iPhone maker seeks to more cement
its position in among the world's most significant smartphone markets.In the past, Apple has actually stated that it likes providing online
and in-store experiences to Indian users that are at par with its global requirements which it intends to open its first retailer in
India.The development seen by Apple has been kept in mind by research firms like Counterpoint
According to Counterpoint, Apple captured the 6th spot in terms of shipment in India in the October-December 2020 quarter with 171 per cent
year-on-year growth, and 93 per cent growth in 2020 over the previous year
The report had explained that the launch of the iPhone 12, aggressive deals on the iPhone SE 2020 and iPhone 11, and online expansion had
actually driven this growth
For the first time, the brand crossed 1.5 million shipments in a single quarter, it even more noted.Apple had clocked about a 29 percent
jump in its revenues in India at Rs 13,755.8 crore, while its net earnings saw manifold development to Rs 926.2 crore in fiscal year 2020
over the previous financial, based on regulative documents.
