INSUBCONTINENT EXCLUSIVE:
Careem issues apology after election marketing campaign receives backlash Ride-hailing service, Careem
landed in hot waters recently after a marketing campaign directed at major political parties in light of the upcoming general elections
hurled intense recoil their way.The campaign that had launched last week, released a number of promotional codes under the theme of the
prevalent election gusto in the air presently, with the slogan #CareemforDemocracy
The cab service had taken a dig at the major political parties by twisting their prominent slogans to add humor into the campaign
The move however had backfired with users deleting the application to show their displeasure with the political involvement the company had
The rage had spread soon throughout social media with the hashtag #BoycottCareemPakistan trending nationwide
In spite of the repercussion, several social media users had stepped up to show support for the campaign, preaching people to lighten up
apologized to the disgruntled consumers
